Insegne e soffitti
RETAIL DESIGN

Bershka

Bershka

Bershka new LED concept

[Bershka] Logo

Bershka new LED concept

Blue-Led Banner

location

Tecnovision increases its partnerships with the world of fashion creating an original project for Bershka and its boutique on 24-28 Corso Vittorio Emanuele II, in the heart of Milan. It's the largest Bershka shop in the world and Trison Acustica, a leading company in designing boutiques and showrooms, decided to rely on our experience to create totem-shaped monochromatic LED displays and a unique serpentine line of LEDs on the ceiling, winding all across the store. Tecnovision accepted the challenge and designed a complex serpentine line, paying the utmost attention to details to best adapt it to the walls and the ceiling. It is made of a blue double-sided LED display, which is more than 12 m long and 16 cm high winding all across the boutique. The result is undoubtedly surprising, the blue messages flow fluently on both sided of the installation, creating even more visual effects thanks to the reflection on the numerous mirrors of the store, which makes the already dynamic boutique, dedicated to young people and fashion, even more alive and brisk.

Implemented solutions

Specifications

Led Pitch

15 mm / DIP Blue

Resolution

Various

Size

3 sqm./tot.

Type

INDOOR

Luminosity

2500 NIT

Description

Tecnovision increases its partnerships with the world of fashion creating an original project for Bershka and its boutique on 24-28 Corso Vittorio Emanuele II, in the heart of Milan. It's the largest Bershka shop in the world and Trison Acustica, a leading company in designing boutiques and showrooms, decided to rely on our experience to create totem-shaped monochromatic LED displays and a unique serpentine line of LEDs on the ceiling, winding all across the store. Tecnovision accepted the challenge and designed a complex serpentine line, paying the utmost attention to details to best adapt it to the walls and the ceiling. It is made of a blue double-sided LED display, which is more than 12 m long and 16 cm high winding all across the boutique. The result is undoubtedly surprising, the blue messages flow fluently on both sided of the installation, creating even more visual effects thanks to the reflection on the numerous mirrors of the store, which makes the already dynamic boutique, dedicated to young people and fashion, even more alive and brisk.

Content Management

Simplified control electronics to set a series of variable messages

Installation physiognomy

Location

Corso Vittorio Emanuele II, 24-28 - 20122 Milano, Italia

Corso Vittorio Emanuele II, 24-28 - 20122 Milano, Italia

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