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Coin Excelsior

Coin Excelsior

LED design in the heart of Milan

Excelsior logo

LED design in the heart of Milan

320 sqm. Curved-Led Banner

video location

The new COIN Excelsiors opens in Milan, a different, spectacular shop with a distinct artistic value. The original use of 320 sqm giant LED screens makes this installation an example of design unique in the world. Tecnovision turned the ambitious project by the French architect Jean Nouvel into reality. Excelsior Milano aims at becoming a point of reference for high-profile metropolitan shopping, thanks to its astonishing architectural layout, obtained by using the urban space of the former Excelsior cinema. Jean Nouvel worked on the preexisting space enhancing it, playing with the reflection of light and reflecting LED screens, thus creating moving and kaleidoscopic atmospheres. Tecnovision capitalized on its experience and competence in the field to create the most complex and characteristic part of the project, which was the installation of 320 sqm curved giant LED screens running along all floors of the building, making it a unique example of design.

Implemented solutions

Specifications

Led Pitch

8 mm / SMD

Resolution

8000x192 pixel

Size

320 sqm./tot.

Type

INDOOR

Luminosity

2500 NIT

Description

The new COIN Excelsiors opens in Milan, a different, spectacular shop with a distinct artistic value. The original use of 320 sqm giant LED screens makes this installation an example of design unique in the world. Tecnovision turned the ambitious project by the French architect Jean Nouvel into reality. Excelsior Milano aims at becoming a point of reference for high-profile metropolitan shopping, thanks to its astonishing architectural layout, obtained by using the urban space of the former Excelsior cinema. Jean Nouvel worked on the preexisting space enhancing it, playing with the reflection of light and reflecting LED screens, thus creating moving and kaleidoscopic atmospheres. Tecnovision capitalized on its experience and competence in the field to create the most complex and characteristic part of the project, which was the installation of 320 sqm curved giant LED screens running along all floors of the building, making it a unique example of design.

Content Management

Professional control electronics to manage contents and their stream on the entire surface of 320 sqm on different floors.

Installation physiognomy

Video

Location

Galleria del Corso - 20122 Milano, Italia

Galleria del Corso - 20122 Milano, Italia

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