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OVS

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OVS

for its flagship store in one of Europe's most important streets

 Italia | Milano

[OVS] Logo

for its flagship store in one of Europe's most important streets

Outdoor Led-Corner & Indoor NET-LED

video location

For the new building on Corso Buenos Aires, OVS commissioned Tecnovision to create a beautiful outdoor screen with a 5.9 mm pitch, characterised by a sharp edge with image continuity

Implemented solutions

  • High-quality giant screen

    Angular LED wall

    pitch 6.0 outdoor / 72 sqm.

  • Net LED screens

    Walls of light

    pitch 25 indoor

Indoor wide net LED screens

Net LED wall

Wide net screens, i.e. those consisting of rods accompanied by LEDs and not traditional tiles, are mainly used on façades or on windows that open outwards. This is because their particular physiognomy means they retain a high percentage of the light passing through, which changes depending on the distance between the LED bars. In addition to this specific feature, net LEDs are widely used in interior design applications that do not require a high-definition picture, but need to transmit animated or written content in a way that looks more like a light show than a conventional LED screen.

High-resolution outdoor formats

5.9 mm pitch IP65

LED screens were conceived to be used in outdoor environments. The historical comparison between them and LCDs used for televisions has always been based on the fact that LED walls are much brighter (up to 11,000 nit), are capable of withstanding the most extreme climatic conditions and do not show interruption lines between one module and the next. All these strengths are normally associated with one important weakness, namely low image resolution due to the excessive distance between one pixel and the next. While the concepts of image quality and high resolution are related to the distance between the observation point and the screen, it is also certainly true that until a few years ago, it was not even conceivable to think of giant LED screens with such advanced technology that images can be read clearly with only 5 metres between the screen and users.

Angular giant screen

The charm of the sharp edge

At the date of its installation (August 2015), the screen chosen by OVS can be considered the most beautiful outdoor-installed screen in Milan, if you consider the image quality given by the 5.9 mm pitch (distance between pixels) and the presence of perfect image continuity between the two perpendicular faces.
The growth in the number of screens lighting up the city means that more demanding brands need to leverage the versatility of LED displays in the best possible way to create increasingly special and attractive design installations.
One of the main applications of LED walls in fact involves creating spectacular effects on the façades of large malls or retailers, for whom the need to achieve maximum visibility for passersby and possibly become architectural icons that are easy to remember or even newsworthy are inherent features of their core business.

Specifications

Led Pitch

6/50/20 SMD

Resolution

Various

Size

180 sqm. tot.

Type

OUTDOOR / INDOOR

Luminosity

Various

Description

For the new building on Corso Buenos Aires, OVS commissioned Tecnovision to create a beautiful outdoor screen with a 5.9 mm pitch, characterised by a sharp edge with image continuity

Content Management

Avanzata elettronica di controllo per la gestione dei contenuti in modo continuo sul ledwall angolare esterno ed integrazione con il doppio ledwall interno semitrasparente.

Installation physiognomy

Video

Location

Corso Buenos Aires 21, Milano, Italia

Corso Buenos Aires 21, Milano, Italia

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