LEDWALL PER BRANDING
Tetti
Tetti
Videowall

Samsung V.le Certosa

Samsung V.le Certosa

A GIANT 250 SQM LED WALL FOR SAMSUNG AND TECNOVISION

[Samsung] Logo_3

A GIANT 250 SQM LED WALL FOR SAMSUNG AND TECNOVISION

One of the largest advertising LED in Europe

location

A record-breaking installation for Samsung. The giant LED screen on Viale Certosa is a spectacular installation by Tecnovision for the famous Korean firm. The purpose is catching the eye of those passing right by the largest highway junction north of Milan, Fiorenza. The 250 sqm MT2525 model replaces the previous installation with frontal lighting, and it is next to the classic lettering signage. The 39.6x6.3 m giant LED screen is one of the largest in Europe, it is placed at a height of 34 m, with a 1584x252 pixel resolution and a brightness of 5200 NIT. The display towers above the city and its clear and sharp images can be perfectly seen during the day as well. "The strong presence of the Samsung brand on Viale Certosa welcomes all those entering the city and it is strategically important during Expo 2015" stated Luca Danovaro, Corporate Marketing Director of Samsung Electronics Italy. This strategic and dynamic choice allows Samsung to change ads every day to give visibility to the wide range of its products, thanks to a remote connection and to the flexibility provided by the media control. DEFI Italy, which owns the concession, was in charge of the technical aspects and the screen installation, working in close collaboration with Cheil Communications Italy and Tecnovision. "We are very proud of overcoming another technical challenge, proud of carrying out this project for our most important client" stated Giuseppe Boggio Merla, COO of DEFI Italy.

Implemented solutions

Specifications

Led Pitch

25 / TH

Resolution

1584x252 Pixel

Size

250 sqm

Type

OUTDOOR

Luminosity

5.200 NIT

Description

A record-breaking installation for Samsung. The giant LED screen on Viale Certosa is a spectacular installation by Tecnovision for the famous Korean firm. The purpose is catching the eye of those passing right by the largest highway junction north of Milan, Fiorenza. The 250 sqm MT2525 model replaces the previous installation with frontal lighting, and it is next to the classic lettering signage. The 39.6x6.3 m giant LED screen is one of the largest in Europe, it is placed at a height of 34 m, with a 1584x252 pixel resolution and a brightness of 5200 NIT. The display towers above the city and its clear and sharp images can be perfectly seen during the day as well. "The strong presence of the Samsung brand on Viale Certosa welcomes all those entering the city and it is strategically important during Expo 2015" stated Luca Danovaro, Corporate Marketing Director of Samsung Electronics Italy. This strategic and dynamic choice allows Samsung to change ads every day to give visibility to the wide range of its products, thanks to a remote connection and to the flexibility provided by the media control. DEFI Italy, which owns the concession, was in charge of the technical aspects and the screen installation, working in close collaboration with Cheil Communications Italy and Tecnovision. "We are very proud of overcoming another technical challenge, proud of carrying out this project for our most important client" stated Giuseppe Boggio Merla, COO of DEFI Italy.

Content Management

Remote content management, automatic regulation of brightness, optimization of images are just a few of the features of the proprietary software Fluid

Installation physiognomy

Location

Viale Certosa 230, Milano, Italia

Viale Certosa 230, Milano, Italia

Torna indietro